Elle’s World


Libby Matthews is the brains behind the new clean, sustainable, probiotic protein powders and bio-available collagen powders, Dose & Co.  She first had the idea to launch her own wellness brand after studying naturopathy and nutrition, and became aware of the unnecessary fillers, sugars and poor quality ingredients in the supplements on the market.  Dose & Co was created using the best quality ingredients, which focuses on improving health from the inside out.  Libby's aim is to make premium collagen more accessible and affordable.

This week, Dose & Co announced Khloe Kardashian as the face of Dose & Co.  Khloe discovered Dose & Co recently and fell in love with the ingredients and the results, and is a true advocate for the brand.

Not only is Libby kicking goals in the wellness world, she is also a mother of 2 and the ultimate Boss Babe.

What made you start Dose & Co. ?

After I had my daughter 3 years ago, I suffered from extreme post-partum hair loss, my hair was falling out in clumps. I tried almost every supplement to stop it and nothing helped. A friend suggested I try collagen and it actually worked wonders for me, not only with hair growth but with my skin, nails and joints. However, when I was looking into collagen products, I found that a lot of the ones on the market contained artificial flavours, colours and poor-quality ingredients, also they were very expensive. This is when I had the idea to create a collagen brand that was not only made with high quality ingredients but it was sold at an affordable price so everyone could take them and benefit from this great supplement.

What is different from Dose & Co. to other collagen products on the market?

All of our collagen products are high dose with 10 grams of collagen per serving so customers get results, fast. A lot of other collagen powders on the market have between 2-5 grams of collagen per serving so it can take a while for people to notice results. We use zero plastic in our range, our products are free from fillers, dodgy sweeteners and artificial ingredients.

You recently announced Khloe Kardashian as an ambassador for Dose & Co, what made you want to work with Khloe and how did you go about securing her?

We have always been big fans of Khloe and we sent her the Dose & Co range to try earlier in the year. Khloe tried the products and loved how quickly she saw results in her hair, skin, nails and how she was feeling. Once she saw results really fast, she reached out to us we got into a conversation. Khloe wanted to get more involved with the brand and that is how the deal came about.

Any advice for people who have a business idea and how to make it a reality?

I think so many people have these incredible business ideas but have self doubt so don’t attempt to turn their dream into a reality. Some of the most successful people in the world have had multiple failed businesses, and made many mistakes before finding success. 
Like the Nike ads say, “Just do it.” Put yourself out there and don’t be afraid to put action toward your plan.  A dream doesn't become reality through magic; it takes sweat, determination and hard work. Don’t be afraid to reach out for help, speak to experts in the field and talk to mentors. If you’re dreaming of starting a business, now is the time.

What is the biggest lesson you’ve learnt along the way?

Learn from the past. So many people focus on the future, and while having a plan in place is important, it is equally important to never forget to learn from the past. Don’t be afraid to look back. Your past performance actually does reflect future performance. You must make mistakes to build character and to make yourself a better, more rounded individual. Always look back on past mistakes and learn from them.

How do you balance the demands of running a business with being a mother?

This was huge struggle with me when I first started working after having my daughter. When I was a full-time mum, I felt guilty not working, but when I started working I felt guilty not being with my daughter all the time. Once I abandoned the mum guilt and told myself that I can absolutely do both, I launched my own business. Some days can be hard trying to juggle both, but I have learnt to manage my time well to ensure I am putting 100% into my business but also spending quality time with my daughter.

What does your day-to-day look like?

Every morning I make coffee and have breakfast and check my emails. After spending around an hour on emails I either go to the gym or workout at home. This gets me ready for the day and puts me in a positive mind set. After the gym I will come back home and work until my daughter has finished daycare. If it’s summer in Minnesota where I live, we will go to a lake and play, if its winter we will do an activity in the snow to burn some energy. After dinner and my daughter has gone down for the night I usually work for a couple more hours. Due to the time difference with me being based in the US but my business being based in New Zealand, I do find myself often working late. But I wouldn’t change it at all, it’s worth the late nights and early mornings.

The modern world is a busy one! What is your version of self-care?

Everyday I try to do some form of exercise, even if its for 30 minutes. This is my version of self-care. A treat would also be watching a movie at home with no distractions, not checking emails and enjoying a glass of wine.

What three things would we always find in your beauty bag?

I always carry Dose & Co Collagen creamer sachets everywhere I go! Also, Dermalogica Multivitamin Power Recovery Masque to keep my skin hydrated and Narcissist Creamy Concealer to hide those tired eyes.

If you could have any five women sitting around a dinner table with you, who would they be and why?

Rihanna is not only one of the most talented singers in the world, she is a smart businesswoman that has created a beauty empire that I am obsessed with.

Dr Rhonda Patrick is a biochemist and one of my favourite wellness experts that has a plethora of knowledge on everything nutrition. I have learnt so much from her podcasts and I am blown away by all the information she knows.

Serena Williams is hands down one of the best female athletes on the planet. She challenges the status quo in so many ways and has worked incredibly hard to be where she is now.

Sara Blakely is the founder is Spanx, a business idea she had after cutting the legs off of a pair of pantyhose and turning them into a slimming undergarment. She is one of the most inspirational women in business and created an empire from an idea and $5000.

Jessica Alba is not only a well-known actress, but she is also a leading businesswoman, having landed the cover of Forbes’ “Self-Made Women” issue and being named in the top 20 of Fast Company’s "Most Creative People in Business." She’s also a New York Times bestselling author.

What's the last song you listened to?

Kanye West – Diamonds are forever.

Parting words of advice for being a #bossbabe in work and life?

You have to believe in yourself when no one else does.