BOSS BABE: ROZALIA RUSSIAN
Rozalia Russian is one of Australia's most stylish Instagram stars and has a legion of fans around the world who turn to her for style inspiration and her aspirational lifestyle. Renown for her sophisticated high-low aesthetic, Rozalia has worked with the likes of Louis Vuitton, Dior and Mercedes Benz as well as high street brand, Cotton On.
Recently, Rozalia has turned her hand to designing and launched a sold-out capsule collection of loungewear, Rozalia Russian X Atoir which is so comfy and chic. She has also added a cool collection of face masks which are sold as a 7-day pack - Rozalia saw a gap in the market and quickly pivoted to create them, as Melbourne went into their second round of lockdown. She is smart, savvy and someone that we at admire at Elle Effect HQ.
Rozalia is the ultimate stylish mother, wife, and entrepreneur, as well as a fan of Elle Effect Tanning Mousse and we are delighted to be featuring her on Boss Babes.
Your family fled a war-torn country and immigrated to Australia, what did that experience teach you growing up?
Growing up my childhood was nothing short of amazing. My parents did all they could, working multiple jobs a day just to put food on the table. They also made us feel like we weren’t missing out on anything, even though we had very little money and couldn’t afford a lot of things that other children our age were able to experience.
With that experience, it has taught me a very strong work ethic and to also appreciate what you have.
What does a typical day look like for you as a mother and an influencer? How do you juggle the two?
Our life has been turned upside down since corona so my time has been consumed with home-schooling and breaking up 300 sibling fights a day! Once school is back and I have my usual routine, my weeks are broken up into workdays and mum days.
Our youngest goes to kinder three days a week so they are my workdays, where I will do all my admin, photoshoots, meetings, etc.
The other two days are mum days where I will try and bake, play and take my son to the park.
In terms of juggling it all, I think any working mum will agree that you never can balance it all. Some weeks I kill it with work and have mum fails; whilst other weeks I am rocking up to school with freshly baked cookies and on tuck-shop duty; however my emails and to-do list are a mile long.
One thing I have learnt is to be kind to yourself and just be the best that you can.
I also still write down a daily to-do list and I feel like this helps with my anxiety and making sure that I never miss anything. Even if I haven’t achieved everything on the list, at least it's written down and not forgotten about.
How did you start as an influencer and what advice would you give people just starting out?
I started very organically 6 years ago, not knowing how much power social media had. When I started posting pictures, it was all for fun and never used for any business purposes.
Social media is an incredible business tool and gives so many businesses a platform that they might have never been able to afford if they were relying on traditional advertising.
My advice would be to find a niche in the market and a reason why people start following you. Whether it is fashion and you are giving people outfit advice; or if it is beauty, there needs to be a purpose behind why someone follows you.
Was there a defining moment where you realised your skillset could become a career?
Over the years I have been lucky enough to have so many pinch-me moments and meet and work with some incredible brands and individuals.
A recent one that comes to mind is when my stylist, Elliot Garnaut and I, were approached to shoot a local editorial campaign for Louis Vuitton. That was a real pinch-me moment as the whole concept, including our outfits, needed to be sent over and approved from their Paris Head Office.
The fact that Virgil (the Head Designer of LV) had seen our concept and signed off on it was a huge moment.
What is the biggest lesson you’ve learnt along the way?
It is very cliché, but you just need to put your head down with your blinkers on and stick to your lane. It can be easy to focus on what other people are doing, but you need to do things for yourself and not others.
Also, social media, like any other business has many ups and downs and even though it can be hard at times, you need to push through it and not give up.
As the wise old businesswoman by the name of Kris Kardashian said, "if someone says no, then you are talking to the wrong person!" What a woman!! Ha-ha!!
What does your day-to-day look like?
I work-out almost every morning so I'll wake up and get changed into my gym gear and then do the usual mum stuff like empty the dishwasher, make the beds, lunches, gets kids ready for school.
Then I would usually hit the gym, followed by a coffee. Then it really just depends on the day and what’s on the agenda; some days are filled with photoshoots, others are meetings regarding upcoming collaborations.
In social media everything moves so quickly so each week is different as I get booked on jobs last minute; however, mostly the days are spent juggling who is picking up the kids from school and who is working late.
The modern world is a busy one! What is your version of self-care?
Working out is a way for me to switch off and do something for myself. I train with a group of girlfriends so I love catching up having a laugh and taking an hour out of the day to do something for myself that I enjoy.
I also love a bit of trash reality tv once the day has ended.
What three things would we always find in your beauty bag?
A lip pencil, lipstick and gloss
If you could have any five women sitting around a dinner table with you, who would they be and why?
Lee Radziwill, (Jackie O’s sister) she lead such an incredible life. Also an amazing style icon.
Kris Jenner as I think she is one of the smartest businesswomen around - she has built an entire empire from one sex tape!
Beyoncé simply because she is Beyoncé!
Florence Joyner, she was an incredible runner and still to this day holds the record for the fastest 100m and 400m sprints. I have been doing a lot of sprint training so would love some tips!
Melania Trump, I would love to know the insider gossip on Donald Trump and exactly what he is thinking.
What's the last song you listened to?
I am loving my Spotify playlist and Zoe Foster Blake produces some epic ones! I actually messaged her the other day to say thank you. They have gotten me through ISO.
Parting words of advice for being a #bossbabe in work and life?
Don’t give up, building a career for yourself will never be easy and life will throw you many hurdles. But ultimately its survival of the fittest.