Elle’s World


Laura Henshaw is the co-founder of fitness & lifestyle program Keep it Cleaner, which she started with her best friend Steph Claire-Smith in 2017.   They are now recognised as Australia’s most influential female health and wellness duo with millions of loyal followers.

Together they have created a health empire that is built on helping Australian women to ‘live a fuller life without the fuss.’  Keep It Cleaner (KIC) has amassed a cult following of hundreds of thousands of young women who not only love the workouts, but also admire Laura’s refreshing and honest attitude towards body image.

Laura is the definition of a Boss Babe – the Keep it Cleaner app was rated number one in the health and fitness charts within four hours of launch, she is a published author and is also studying a law degree, while inspiring women through her instagram.
Elle recently participated in a KIC workout with Laura and their facebook community and we are so excited to be able to feature her on Boss Babes.

You are one half of super successful brand Keep It Cleaner – where did it all start for you and how did KIC kick-off?

KIC started with a recipe e-book, and then from there, it has gradually evolved into the brand that we are so proud of today. Initially, it was Steph and I working out of a cafe, and to now have our own team based in our Melbourne  HQ and the community that we do, is truly a dream come true.

You work with your best friend Steph, what is it like working with your best friend every day? 

Running your own business is a rollercoaster, filled with ups and downs and all of the in-between. Being able to do it with my best friend by my side is something I am so grateful for.

What has been a career highlight to date?

Meeting women from our community whose lives have been positively impacted by KIC, is the most special part of what we do and the biggest highlight of my career to date. I feel so full of love and fulfilled when I get to experience these moments.

Both you and Steph are so down to earth, what do you do to stay so grounded?

Practising gratitude is so important to me and really helps me stay grounded and connected with my values. It makes such a big impact on me. We live such busy lives and it is so easy to get caught up in it all, but making sure I appreciate what I have and the things that are important to me always helps me come back to earth.

You are such an inspiration to women all over the world, any advice for people who want to turn their side hustle into a full-time business?

I think the most special thing about a side hustle, is that often they start by working for minimal or no income and they are done on weekends/nights which means you must really love what you do. Being passionate about your business is the most important thing, and running it while you work full time is a fabulous test to make sure that passion is strong enough. It is really important to make sure you have things in place to help you succeed before you make the leap. Having some savings is a big one to ensure you aren’t overwhelmed with the stress of having to pay living expenses; and you can focus on growing your business. It is also essential to ensure you are clear on your purpose, your ‘why’ and that you know there is a market for what you are selling or offering. Most importantly you must truly believe it will succeed.

What is the biggest lesson you’ve learnt along the way?

The biggest lesson I have learnt is that I cannot make every business decision with my heart. For some decisions, it is ok to trust your heart, but others require taking the emotion out of it.  This one is so much easier said than done, but something I have learnt the hard way more than once.

What does your day-to-day look like?

So, my day to day in non-COVID life is quite different from my current working from home set up. Before COVID, my days were spent mainly in the KIC office with the team, our developers, or shooting / creating content. I love the variation in my work and I miss seeing our team each day. Zoom has been amazing through COVID but nothing compares to the energy you get from being around people who inspire you in real life.

The modern world is a busy one! What is your version of self-care?

It sure is. My modern version of self-care is not putting too much pressure on myself to have an intense self-care routine. I start every day with a KIC workout which always makes me feel in control of my day, I feel good about myself for getting it done and full of energy. This is my me time, and I know from here if I don’t have time for anything else and the day doesn’t go as planned, it is ok.

I am also such a huge fan of our new Wellness Hub. Being able to switch off at the end of a long day is critical. I will often find myself turning to one of our guided meditations to make that transition a little easier.

What three things would we always find in your beauty bag?

Vitamin B/C serum, sunscreen and of course, the Elle Effect.

If you could have any five women sitting around a dinner table with you, who would they be and why?

Michelle Obama, Beyonce, Jacinda Ardern, Megan Markle and my Mum. They are all women who are incredibly inspiring to me who live their lives with purpose, love and compassion and I would love to share the dinner with my Mum.

What's the last song you listened to?

I have been listening to lots of mood-boosting playlists to get me through my days working from home. I found music can be so energising and can completely flip my mood.

Parting words of advice for being a #bossbabe in work and life?

Find confidence in who you are and take responsibility for being your own number one supporter. We are in control of believing in ourselves and realising our own potential within our careers and lives.