Founded by Influencer & Entrepreneur Elle Ferguson in 2016, Elle’s mission was to develop a safe, sunless tan that delivered the perfect golden glow. This Australian beauty brand has quickly developed a cult following and achieved cult status amongst beauty aficionados. ELLE EFFECT is the result of Elle’s passion for beauty and wellness and her belief that “good things happen to babes who self-tan”.
The current product offering includes a self-tanning mousse, an applicator mitt, plus a body cleanser/ tan remover, exfoliating mitt and exclusive ELLE EFFECT merchandise. The EE Essentials combo is the ultimate combination for your safe, sunless self-tanning routine and includes everything you need to achieve for a flawless golden glow.
ELLE EFFECT Tan is designed and manufactured in California, it’s cruelty-free, vegan and good to your skin. It’s also scented with real rose oil - a world first - so say goodbye to lingering fake tan smells and hello to the #ElleEffect.
It was incredible, I’m really impressed! I hadn’t had a tan in ages and it went on seamlessly, lasted the entire week, didn’t freckle and it looked natural!
GLOBAL MAKEUP ARTISTS, HOURGLASS COSMETICS
Elle Ferguson is a global digital influencer and entrepreneur, as well as being the owner and Creative Director of Elle Effect.
Having worked with the likes of DIOR, REVOLVE, Quay Australia, TRESemmé, Billabong, BUMBLE and Ouai to name a few, Elle has also featured on the covers of Cosmopolitan, Cosmopolitan Bride and Gritty Pretty. She was also the Cosmopolitan Woman of the Year – Fashion, Social Media in 2017.
Whilst known for her golden tan and beachy waves, it's her view that beauty comes from within, that has her recognised.
Having made a commitment to always stay true to her value system, Elle approaches life and business with a kind spirit, inner confidence and courage to learn and contribute in a meaningful way.
ELLEEFFECT.com was created as an all inclusive community for the style conscious, beauty babes – where women celebrate women – with confidence, kindness, and courage. Sprinkled with style advice and mantras, and basically everything you could need to get the ELLE EFFECT.
*Elle Ferguson Image Courtesy of Gritty Pretty Magazine